Teaching great classes isn’t enough anymore. We have to teach great classes in a clean, safe, friendly atmosphere.
Once upon a time an Affiliate could throw some mats down, bolt a rig to the wall, and open the doors. But the times, they are a changin’ (thankfully).
As our market evolves there’s a need to pay more attention to look and feel of our brand. Teaching great classes isn’t enough anymore. We have to teach great classes in a clean, safe, friendly atmosphere.
So, to give you some inspiration, here’s my (current) list of Top 10 Sexiest Affiliates:
10. Fuerza CrossFit
Fuerza CrossFit in Medellín, Colombia has a great open and clean space, strong branding, and is a great example of the trend of sexy professional Affiliates opening in Central/South America. It also has a boxing ring for next time a member asks “is this 20kg bar?”.
9. CrossFit South Wharf
Recently opened in Melbourne, Australia CrossFit South Wharf has got it all: two well equipped training areas, a full service cafe, massage/treatment rooms, float tanks, and a fully stocked Pro-Shop.
8. The Strong Room
One of the first “super boxes” in Australia, The Strong Room, also in Melbourne, is top to bottom Rogue and has really pulled of the dark interior (which I usually hate). They’ve managed this by using a dark grey instead of a black on the walls and utilising the natural light coming through those huge front windows..
7. CrossFit Solace
I like Affiliates that think outside of the box when it comes to interior design. Instead of going with the grungy, industrial look most boxes opt for, CrossFit Solace in New York City understood their market and created a lighter, more professional atmosphere.
6. Aquila CrossFit
Aquila CrossFit in Buenos Aires, Argentina wins the award for sexiest exterior. The green, white and black colour scheme looks awesome and the statement “We Are CrossFit” is sure to get your attention. Plus, that neon sign on the roof… Damn!
7. CrossFit Klew
There are a lot of “Mega Boxes” opening up these days and, while huge, they are rarely sexy. CrossFit Klew in Somerset, New Jersey is the exeption. Even with a HUGE40,000sqf (3716sqm) of space, their branding is 100% on point (check out their Instagram) and the use of shipping containers for the offices and entry is genius.
4. CrossFit QDos
One of the sexiest Affiliates in Europe, CrossFit QDos in Manchester, England has a ton of cool little unique quirks: the kids slide on the stadium seating, the angled pegboard, the individually numbered training areas, the library ladder in the Pro-Shop, the curtain made from ropes, the chandelier mad from tires, the comic book artwork in the changerooms. The box is a great example of what happens when you pay attention to every little detail.
3. Brick Crossfit NYC
Another example of strong branding, Brick CrossFit in New York City looks awesome with simple, strong colours along with an open, uncluttered space
The guys at Black CrossFit, in Mexico City, didn’t hold back when planning their Affiliate, hiring acclaimed architect Jorge Hernandez de la Garza to make the most of the space. And I think it paid off.
1. CrossFit Belltown
It was hard getting this list down to only 10 Affiliates. But choosing #1 was easy. CrossFit Belltown in Seattle, Washington is one well run, classy looking space with plenty of dark woods and a whiskey bar. A damn whiskey bar! Also, check out their awesome A-Frame signs on their Instagram.